Certification on Digital Marketing

Program Overview

Duration: 6 - months
Session: Weekly (5-6 hours, including lectures, practical exercises, case studies, and Q&A sessions)
Mode: Online/Offline (Flexible)
Who is this course for:
Ideal for aspiring marketers, professionals switching roles, entrepreneurs boosting online presence, students exploring careers, and marketers upskilling. Gain tools, strategies, and hands-on expertise to excel.
Prerequisites:
Basic familiarity with computers and problem-solving

Course Details

6-month program offers an immersive journey into digital marketing, covering a wide range of topics, including SEO, social media marketing, content strategy, email marketing, and analytics. Through practical projects, you will master modern marketing tools and platforms, culminating in the creation of a comprehensive digital marketing campaign. Alongside technical expertise, career preparation ensures you’re ready to excel in the industry.

Curriculum

28 teaching points included in this program.

Module 18 items

Introduction to digital marketing and its importance
Understanding the marketing funnel and customer journey
Overview of key digital marketing channels: SEO, SEM, social media, email marketing, and content marketing
Hands-On: Develop a digital marketing strategy for a hypothetical brand
Search Engine Optimization (SEO): On-page, off-page, and technical SEO
Keyword research and tools (Google Keyword Planner, SEMrush, etc.)
Google Search Console and Google Analytics basics
Hands-On: Conduct an SEO audit and optimize a webpage for search engines

Module 28 items

Pay-Per-Click (PPC) advertising: Google Ads and Bing Ads
Campaign creation: Targeting, bidding, and ad copywriting
Social Media Marketing (SMM): Platforms overview, organic vs. paid strategies
Hands-On: Launch a PPC campaign and create a social media content calendar
Content marketing: Blogging, video marketing, and infographics
Email marketing: Tools, templates, and automation workflows
Affiliate marketing and influencer collaborations
Hands-On: Create a content marketing plan and design an email campaign

Module 38 items

Analytics and reporting: Metrics, KPIs, and dashboards
A/B testing and conversion rate optimization (CRO)
Introduction to tools: HubSpot, Hootsuite, Canva, and others
Hands-On: Analyze campaign performance and optimize for better ROI
Capstone project: Design and execute a comprehensive digital marketing campaign
Examples: E-commerce product launch, brand awareness campaign, or lead generation strategy
Career preparation: Resume building, LinkedIn optimization, portfolio creation
Hands-On: Present the capstone project to peers/mentors and prepare a professional marketing portfolio

Module 44 items

Weekly assignments to reinforce concepts
Live Q&A sessions with industry experts
Completion certificate after evaluation
Access to a community of peers and mentors for support and collaboration

Career Assistance

Secure placements in premier companies by mastering the latest in-demand skills, augmented by comprehensive mock interviews, strategic portfolio development, and polished resume crafting.

85%

Placed within 6 months
of Course

350+

Hiring Partners